Case Study: Building a Wholefood Brand Online with Linda June of Wholesome Tucker
- Lizzie Buscaino
- Jun 15
- 3 min read
A website transformation to showcase experience, nourish connection, and support growth.
As a coach and website builder for women in business, I have the pleasure of working with inspiring, skilled women who are ready to bring their work into the spotlight. One of those women is Linda June, founder of Wholesome Tucker, a business rooted in over 30 years of experience in wholefood cooking, health education, and community wellness.
Linda already had a website, but it was limited in design and difficult to update. She needed a platform that felt aligned with her work, was easy to manage herself, and could grow with her evolving offerings. Together, we built something that not only supports her business practically, but feels true to her voice and vision.
Wholesome Tucker Re-vamped
Linda’s new website, www.wholesometucker.com, is designed to grow with her. It’s a flexible platform that she can now update and manage confidently, giving her the freedom to shape and share her business in her own time.
Here’s a snapshot of what the site now features:
1. Wholefood Cooking Classes
Linda offers Private Group or One-on-one Cooking Classes, Corporate Team Building Classes and Cook & Sip evenings, which combine wholefood education, seasonal ingredients, and a relaxed social vibe, hosted in her Murwillumbah kitchen or local venues throughout the Tweed region.
2. Private Chef and Catering Services
She now offers tailored private chef services and catering for wellness retreats, workshops, and intimate events. Menus are built around dietary needs with a focus on gut health, anti-inflammatory eating, and flavourful, nourishing dishes.
3. Corporate Cooking Workshops
Linda also runs team cooking workshops, designed for workplace wellbeing and connection. These interactive classes support collaboration and healthier habits through food.
4. Wholefood Recipes and Blog
Visitors can now explore a growing library of free wholefood recipes and educational blog posts, supporting gut health, sustainable eating, and seasonal living.
5. Free Wholefood eBook
The website features an updated version of Linda’s Eat More Plants eBook, now including anti-inflammatory recipes and an introduction to her upcoming cookbook. It’s a valuable entry point into her philosophy and style.
6. One-on-One Coaching
Linda offers personalised coaching for individuals ready to improve their wellbeing through wholefoods, lifestyle changes, and practical kitchen skills.
What We Built and Why It Works
As a women’s business coach and WIX website specialist, I supported Linda in structuring her content, refining her messaging, and creating a design that feels natural, clear, and warm. We chose a colour palette and visual style that reflects her grounded and nurturing energy.
The new site allows her to:
• Promote and take bookings for classes and services
• Offer free and paid resources
• Build visibility through recipes and blog content
• Speak clearly to the value and purpose behind her work
• Feel empowered to maintain and update her site with ease
Moving into the Next Chapter
Linda is now confidently promoting her services, booking private chef clients, and creating content that reflects her passion and expertise. She also continues to grow through her involvement in Sol Tribe, our women’s business circle, where she shares generously, builds new skills, and connects with other women building purpose-driven businesses.
Looking to Build a Website That Reflects Your Work?I help women in business create clear, beautiful, and functional websites that reflect who they are and what they offer. Whether you’re starting fresh or ready to evolve, I can help you bring your business to life online, with clarity, confidence, and a site that’s truly yours.
Explore more case studies or get in touch to start your project.
LIZZIE BUSCAINO
Creative Business Support & Digital Content Specialist
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