Case Study: The Healing Bower - Coaching Jodie’s Journey to expand her Authentic, Heart-Centred Business

Overview

Jodie, the founder of The Healing Bower, sought to elevate her part-time healing practice into a more focused, professional business. With offerings including Reiki, Lomi Lomi massage, QHHT, and other therapeutic services, Jodie wanted her business to have a polished brand, clear messaging, and a website that would effectively communicate her purpose. This process allowed Jodie to fully step into her vision and create a heart-centred, authentically aligned business. 

Guided Support for Website & Branding

Through our coaching, we explored Jodie’s core goals and values, making sure each element of her business—logo, branding, website, and overall presentation—reflected her purpose authentically. I helped streamline her brand image to look polished and professional, including choosing colours and design elements that truly represented her essence.

Empowering Jodie’s Vision

While my role was to help focus and support Jodie, the foundation of The Healing Bower was always rooted in her own vision. Jodie came to coaching with intentions for her business, and it was essential to stay true to those authentic aspirations. Through our collaborative process, Jodie felt empowered to take decisive action, making purposeful choices to shape her brand and offerings.

Outcome

The Healing Bower now offers clients a clear and inviting introduction to Jodie’s healing services. On a practical level, the new website now includes functional elements such as online bookings and payment options, automated messaging, sign-up forms, an email list, and event pages—features that Jodie didn’t have before. These tools now help her run her business more efficiently and enhance her client service. Together, we brought her ideas to life in a way that felt genuine to her, resulting in a business that is not only professional but also deeply aligned with her values and purpose.

Client Testimonial

As Jodie reflects on her journey, she notes the critical role of coaching: "Lizzie's coaching helped me find the core of The Healing Bower, embedding my values and purpose into the business. She was there to help over every hurdle, from building an effective business plan to choosing colours and building this website. Her advice continues to be critical and indispensable to me.

I would 100% recommend Lizzie to anyone looking to totally reimagine their business or even just tweak it a bit she is a genius!"

Please see Jodie's beautiful website here: https://www.thehealingbower.com.au/

Contact me if you want me to coach you to grow your heart-centred business.

Kind Regards

LIZZIE BUSCAINO

Intuitive and Strategic Business Coach