Why Small Female Business Owners Need a Google Business Profile (and How to Stay Private)

As a small business owner, standing out in a crowded market can be tough. That’s where a Google Business Profile (GBP) comes in! It’s a free tool that helps your business show up in local searches and on Google Maps, making it easier for potential customers to find you.

For women running small businesses, having a GBP is especially valuable—it gives you a professional presence without needing a huge budget. But if privacy is a concern, there are ways to stay in control.

Why You Need a Google Business Profile

Be Easily Found: Most people search online before visiting a business. A GBP puts you on the map—literally.

Modern Word-of-Mouth: In the past, word-of-mouth recommendations were the backbone of small business success. But with so many new people moving into our area, they may not know who to ask for local recommendations. A Google profile bridges that gap, making it easy for newcomers to find and trust your business.

Reach People Ready to Act: Unlike social media, where people are scrolling for entertainment or inspiration, Google searches are intentional. When someone searches for a product or service on Google, they’re often at the decision-making stage—actively looking for the best option to buy or book. Having a Google Business Profile puts your business in front of people who are ready to take action.

Build Trust: Customer reviews and photos on your profile make your business look credible and approachable.

Boost Traffic: By adding your website and contact info, you can drive more visitors to your site or store.

Stay Competitive: If others in your field have profiles, not having one means missing out on opportunities.

How to Stay Private While Using a GBP

Hide Your Address: If you don’t have a physical storefront or prefer not to share your location, Google lets you hide your address. Select “I deliver goods and services to customers” during setup and only list your service area.

Use a Business Phone/Email: Instead of using your personal contact details, set up a business number or email. This separates your work and personal life.

Limit Personal Photos: Share images of your products, services, or workspace instead of personal pictures.

Respond Professionally: Reply to reviews and messages with a business-focused tone, keeping personal details private.

The Takeaway

Visibility is key for any small business, and in today’s world, Google is where customers go to discover local businesses—especially if they’re new to the area. A Google Business Profile is like having a digital “word-of-mouth” tool that works 24/7.

Most importantly, Google captures people at a critical point in their buying journey—when they’re actively searching for a service or product. Unlike social media, where users are passively scrolling, Google users are motivated and ready to make decisions.

A Google Business Profile increases your visibility and credibility, all while giving you control over what you share. By balancing professionalism with privacy, you can connect with ready-to-buy customers and grow your business with ease. If you’re not sure where to start, reach out for help—it’s simpler than you think!

LIZZIE BUSCAINO

Intuitive and Strategic Business Coach