What are your colours?

Why Your Website’s Colours Matter:

When it comes to building a memorable brand, the colours on your website do a lot more than fill blank space, they tell visitors who you are before they’ve even read a single word.

Think of it this way: your website’s colour palette is like your personal calling card. If people can spot your style at a glance, they’re more likely to remember you. Whether you’re a holistic wellness coach or you handcraft sustainable skincare products, the colours you choose can help visitors feel your vibe instantly.

Making Your Brand Feel Like “You”

The goal is simple: when someone lands on your site, they should get a sense of your personality right away. If your brand is all about calm and soothing experiences, maybe gentle greens and warm neutrals do the trick. If you want people to feel energised and excited, punchy oranges or vibrant blues might be the way to go.

The key is to pick colours that actually reflect the heart of your brand. So before you dive into any fancy tools, take a moment to ask:

“What feelings do I want people to have when they see my site?”

Warm colours (reds, yellows, oranges) feel inviting and energetic, while cool colours (blues, greens, purples) often come across as calming or professional. Complementary colours (those opposite on the colour wheel) can make certain elements stand out, perfect for highlighting your “Buy Now” button. And simpler schemes, like using different shades of the same colour (monochromatic), can feel super polished and cohesive.

Use Tools Like Coolors to Get Started

Struggling to find the right combination? Try a tool like Coolors. Pop in a colour you love, like the dusty pink from your logo, and watch as Coolors generates complementary tones you might never have considered. Lock in the colours you like, shuffle for new ideas, and keep going until you have a palette that feels just right.

Just remember to trust your gut: the perfect palette is one that really clicks with the personality you want to project.

Finding Inspiration in Real Life (and Online)

Not sure what colours scream “you”? Look around. Photos from your last market stall might show off the earthy, natural tones you love. A favourite café or a piece of art could offer a ready-made palette.

Check out competitor websites or brands you admire. Ask yourself what’s working for them and then adapt those insights to fit your own style. Pinterest and Instagram are great places to find mood boards, and you can upload inspiring images into Coolors or other tools to pull out colour combos.

Brand Consistency Is Everything

The beauty of a good colour palette is that it doesn’t stop at your website. Once you’ve nailed down your colours, roll them out across all your brand elements, business cards, labels, social media posts, packaging, signage. Having a set palette makes it so very easy to style these things!

Think about your feed on Instagram: the more consistently you use your brand colours, the more recognisable your posts become, even before someone reads your handle. It’s all about helping people spot you, no matter where they find you.

Guiding Action and Building Trust

Beyond looking pretty, the right colours can guide visitor behaviour. Maybe your call-to-action buttons are a bold accent colour to draw the eye. Or perhaps a calm background colour encourages people to linger longer on your site.

In a Nutshell

Choosing the right colours for your website is about more than being “on trend.” It’s about creating a visual language that speaks to your audience and sets you apart. The right hues help visitors instantly recognise your brand’s personality, making them more likely to engage, remember you, and keep coming back.

With a little colour theory, a tool like Coolors, and some real-world inspiration, you can build a palette that feels just like you and bring that sense of “you” to every corner of your brand.

LIZZIE BUSCAINO

Intuitive and Strategic Business Coach